#730388 ≈ Purple
#730388 is a color from the magenta family, with low lightness and strong saturation. In the RGB model it is made of 45.1% red, 1.18% green and 53.33% blue; printed in CMYK it uses 15.44% cyan, 97.79% magenta, 0% yellow and 46.67% black. Its hue angle is 290.53°, with 95.68% saturation and 27.25% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and luxury branding. White text on this color reaches a contrast ratio of 10.01:1 (WCAG AAA). The closest named color is Purple (#800080), ΔE 3.6.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #660099 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0549 |
Shades
#730388 mixed progressively with black.
Tints
#730388 mixed progressively with white.
Tones
#730388 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-730388 {
color: #730388;
}
.bg-730388 {
background-color: #730388;
color: #ffffff;
}
.border-730388 {
border: 2px solid #730388;
}
:root {
--color-primary: #730388;
--color-primary-rgb: 115 3 136;
--color-primary-hsl: 291 96% 27%;
}
.gradient-730388 {
background: linear-gradient(135deg, #730388, #88035a);
}
.shadow-730388 {
box-shadow: 0 8px 24px rgb(115 3 136 / 0.35);
}
Purple
#730388 rgb(115, 3, 136) hsl(291, 96%, 27%) Purple
#188803 rgb(24, 136, 3) hsl(111, 96%, 27%) India Green
#887303 rgb(136, 115, 3) hsl(51, 96%, 27%) Olive
#038873 rgb(3, 136, 115) hsl(171, 96%, 27%) Viridian