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#740468

#740468 ≈ Purple

  • magenta
  • Lightness: low
  • Saturation: moderate
  • Balanced
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#740468 is a color from the magenta family, with low lightness and moderate saturation. In the RGB model it is made of 45.49% red, 1.57% green and 40.78% blue; printed in CMYK it uses 0% cyan, 96.55% magenta, 10.34% yellow and 54.51% black. Its hue angle is 306.43°, with 93.33% saturation and 23.53% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and luxury branding. White text on this color reaches a contrast ratio of 10.72:1 (WCAG AAA). The closest named color is Purple (#800080), ΔE 4.43.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#660066
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.048

Complementary

  1. #740468
  2. #047410

Split complementary

  1. #740468
  2. #307404
  3. #047448

Analogous

  1. #480474
  2. #740468
  3. #740430

Triadic

  1. #740468
  2. #687404
  3. #046874

Tetradic

  1. #740468
  2. #741004
  3. #047410
  4. #046874

Square

  1. #740468
  2. #744804
  3. #047410
  4. #043074

Monochromatic

  1. #140112
  2. #2a0126
  3. #740468
  4. #be07aa
  5. #f71adf

Shades

#740468 mixed progressively with black.

  1. #740468
  2. #68045e
  3. #5d0353
  4. #510349
  5. #46023e
  6. #3a0234
  7. #2e022a
  8. #23011f
  9. #170115
  10. #0c000a
  11. #000000

Tints

#740468 mixed progressively with white.

  1. #740468
  2. #821d77
  3. #903686
  4. #9e4f95
  5. #ac68a4
  6. #ba82b4
  7. #c79bc3
  8. #d5b4d2
  9. #e3cde1
  10. #f1e6f0
  11. #ffffff

Tones

#740468 mixed progressively with gray.

  1. #740468
  2. #75106a
  3. #761d6d
  4. #78296f
  5. #793672
  6. #7a4274
  7. #7b4e76
  8. #7c5b79
  9. #7e677b
  10. #7f747e
  11. #808080

Readable text 10.72:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 1.96:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #3e3e3e ≈ 0.003% of males
Achromatomaly #583052 ≈ 0.001% of males
Protanopia #00346a ≈ 1.01% of males
Deuteranopia #334366 ≈ 1.27% of males
Tritanopia #7a163b ≈ 0.0001% of males
Protanomaly #4b2869 ≈ 1.08% of males
Deuteranomaly #553467 ≈ 4.63% of males
Tritanomaly #781051 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-740468 {
  color: #740468;
}
Background
.bg-740468 {
  background-color: #740468;
  color: #ffffff;
}
Border
.border-740468 {
  border: 2px solid #740468;
}
CSS variables
:root {
  --color-primary: #740468;
  --color-primary-rgb: 116 4 104;
  --color-primary-hsl: 306 93% 24%;
}
Gradient
.gradient-740468 {
  background: linear-gradient(135deg, #740468, #740430);
}
Colored shadow
.shadow-740468 {
  box-shadow: 0 8px 24px rgb(116 4 104 / 0.35);
}

#800080 Purple ΔE 4.43 #702963 Byzantium ΔE 5.30 #880085 Mardi Gras ΔE 5.53 #8b008b Dark Magenta ΔE 6.57 #6c3082 Eminence ΔE 7.99 #78184a Pansy Purple ΔE 9.47 #66023c Tyrian Purple ΔE 10.09 #8bfb97 Inverted #3e3e3e Grayscale 

Purple
#740468  rgb(116, 4, 104)  hsl(306, 93%, 24%)  Purple
#047410  rgb(4, 116, 16)  hsl(126, 93%, 24%)  Green
#687404  rgb(104, 116, 4)  hsl(66, 93%, 24%)  Olive
#046874  rgb(4, 104, 116)  hsl(186, 93%, 24%)  Teal Blue