#971237 ≈ Vivid Burgundy
#971237 is a color from the rose family, with low lightness and strong saturation. In the RGB model it is made of 59.22% red, 7.06% green and 21.57% blue; printed in CMYK it uses 0% cyan, 88.08% magenta, 63.58% yellow and 40.78% black. Its hue angle is 343.31°, with 78.7% saturation and 33.14% lightness in HSL. It is a warm color, often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and corporate identities. White text on this color reaches a contrast ratio of 8.55:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 3.4.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #990033 |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.0729 |
Shades
#971237 mixed progressively with black.
Tints
#971237 mixed progressively with white.
Tones
#971237 mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-971237 {
color: #971237;
}
.bg-971237 {
background-color: #971237;
color: #ffffff;
}
.border-971237 {
border: 2px solid #971237;
}
:root {
--color-primary: #971237;
--color-primary-rgb: 151 18 55;
--color-primary-hsl: 343 79% 33%;
}
.gradient-971237 {
background: linear-gradient(135deg, #971237, #973012);
}
.shadow-971237 {
box-shadow: 0 8px 24px rgb(151 18 55 / 0.35);
}
Vivid Burgundy
#971237 rgb(151, 18, 55) hsl(343, 79%, 33%) Vivid Burgundy
#129772 rgb(18, 151, 114) hsl(163, 79%, 33%) Shamrock Green
#379712 rgb(55, 151, 18) hsl(103, 79%, 33%) Islamic Green
#123797 rgb(18, 55, 151) hsl(223, 79%, 33%) Smalt