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#972736

#972736 ≈ Vivid Burgundy

  • red
  • Lightness: low
  • Saturation: moderate
  • Warm
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#972736 is a color from the red family, with low lightness and moderate saturation. In the RGB model it is made of 59.22% red, 15.29% green and 21.18% blue; printed in CMYK it uses 0% cyan, 74.17% magenta, 64.24% yellow and 40.78% black. Its hue angle is 351.96°, with 58.95% saturation and 37.25% lightness in HSL. It is a warm color, often associated with energy, passion and urgency. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 7.9:1 (WCAG AAA). The closest named color is Vivid Burgundy (#9f1d35), ΔE 1.77.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993333
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.083

Complementary

  1. #972736
  2. #279788

Split complementary

  1. #972736
  2. #279750
  3. #276e97

Analogous

  1. #97276e
  2. #972736
  3. #975027

Triadic

  1. #972736
  2. #369727
  3. #273697

Tetradic

  1. #972736
  2. #978827
  3. #279788
  4. #273697

Square

  1. #972736
  2. #6e9727
  3. #279788
  4. #502797

Monochromatic

  1. #1d080b
  2. #5a1720
  3. #972736
  4. #cd3d51
  5. #dd7a87

Shades

#972736 mixed progressively with black.

  1. #972736
  2. #882331
  3. #791f2b
  4. #6a1b26
  5. #5b1720
  6. #4c141b
  7. #3c1016
  8. #2d0c10
  9. #1e080b
  10. #0f0405
  11. #000000

Tints

#972736 mixed progressively with white.

  1. #972736
  2. #a13d4a
  3. #ac525e
  4. #b66872
  5. #c17d86
  6. #cb939b
  7. #d5a9af
  8. #e0bec3
  9. #ead4d7
  10. #f5e9eb
  11. #ffffff

Tones

#972736 mixed progressively with gray.

  1. #972736
  2. #95303d
  3. #923945
  4. #90424c
  5. #8e4b54
  6. #8c545b
  7. #895c62
  8. #87656a
  9. #856e71
  10. #827779
  11. #808080

Readable text 7.9:1 AA ✓ AA Large ✓ AAA ✓ AAA Large ✓
Readable text 2.66:1 AA ✕ AA Large ✕ AAA ✕ AAA Large ✕

Achromatopsia #515151 ≈ 0.003% of males
Achromatomaly #744448 ≈ 0.001% of males
Protanopia #464236 ≈ 1.01% of males
Deuteranopia #625a33 ≈ 1.27% of males
Tritanopia #a6002d ≈ 0.0001% of males
Protanomaly #6f3936 ≈ 1.08% of males
Deuteranomaly #7b4a34 ≈ 4.63% of males
Tritanomaly #a01631 ≈ 0.0002% of males
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Text in this color

Background in this color

Border in this color

Text color
.text-972736 {
  color: #972736;
}
Background
.bg-972736 {
  background-color: #972736;
  color: #ffffff;
}
Border
.border-972736 {
  border: 2px solid #972736;
}
CSS variables
:root {
  --color-primary: #972736;
  --color-primary-rgb: 151 39 54;
  --color-primary-hsl: 352 59% 37%;
}
Gradient
.gradient-972736 {
  background: linear-gradient(135deg, #972736, #975027);
}
Colored shadow
.shadow-972736 {
  box-shadow: 0 8px 24px rgb(151 39 54 / 0.35);
}

#9f1d35 Vivid Burgundy ΔE 1.77 #893f45 Cordovan ΔE 5.97 #a52a2a Brown ΔE 6.33 #a52a2a Auburn ΔE 6.33 #800020 Burgundy ΔE 6.89 #7f1734 Claret ΔE 7.08 #960018 Carmine ΔE 7.21 #68d8c9 Inverted #515151 Grayscale 

Vivid Burgundy
#972736  rgb(151, 39, 54)  hsl(352, 59%, 37%)  Vivid Burgundy
#279788  rgb(39, 151, 136)  hsl(172, 59%, 37%)  Persian Green
#369727  rgb(54, 151, 39)  hsl(112, 59%, 37%)  Islamic Green
#273697  rgb(39, 54, 151)  hsl(232, 59%, 37%)  Smalt