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#AD287C

#ad287c ≈ Medium Violet Red

  • rose
  • Lightness: medium
  • Saturation: strong
  • Balanced
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#ad287c is a color from the rose family, with medium lightness and strong saturation. In the RGB model it is made of 67.84% red, 15.69% green and 48.63% blue; printed in CMYK it uses 0% cyan, 76.88% magenta, 28.32% yellow and 32.16% black. Its hue angle is 322.11°, with 62.44% saturation and 41.76% lightness in HSL. It sits between warm and cool, and is often associated with romance, playfulness and affection. Designers typically use it for food and restaurant brands, sales and promotions and brand accents. White text on this color reaches a contrast ratio of 6.23:1 (WCAG AA). The closest named color is Medium Violet Red (#c71585), ΔE 4.6.

Description generated from the measured properties of this color.

HEX
RGB
RGB percent
CMY
CMYK
HSL
HSV / HSB
Web safe#993366
CIE-LAB
XYZ
xyY
CIE-LCH
CIE-LUV
Hunter-Lab
OKLab
Binary
Decimal
Relative luminance0.1186

Complementary

  1. #ad287c
  2. #28ad59

Split complementary

  1. #ad287c
  2. #39ad28
  3. #28ad9b

Analogous

  1. #9b28ad
  2. #ad287c
  3. #ad2839

Triadic

  1. #ad287c
  2. #7cad28
  3. #287cad

Tetradic

  1. #ad287c
  2. #ad5928
  3. #28ad59
  4. #287cad

Square

  1. #ad287c
  2. #ad9b28
  3. #28ad59
  4. #2839ad

Monochromatic

  1. #310b23
  2. #6f1a4f
  3. #ad287c
  4. #d64ca3
  5. #e48ac3

Shades

#ad287c mixed progressively with black.

  1. #ad287c
  2. #9c2470
  3. #8a2063
  4. #791c57
  5. #68184a
  6. #57143e
  7. #451032
  8. #340c25
  9. #230819
  10. #11040c
  11. #000000

Tints

#ad287c mixed progressively with white.

  1. #ad287c
  2. #b53e89
  3. #bd5396
  4. #c669a3
  5. #ce7eb0
  6. #d694be
  7. #dea9cb
  8. #e6bfd8
  9. #efd4e5
  10. #f7eaf2
  11. #ffffff

Tones

#ad287c mixed progressively with gray.

  1. #ad287c
  2. #a9317c
  3. #a43a7d
  4. #a0427d
  5. #9b4b7e
  6. #97547e
  7. #925d7e
  8. #8e667f
  9. #896e7f
  10. #857780
  11. #808080

Readable text 6.23:1 AA ✓ AA Large ✓ AAA ✕ AAA Large ✓
Readable text 3.37:1 AA ✕ AA Large ✓ AAA ✕ AAA Large ✕

Achromatopsia #616161 ≈ 0.003% of males
Achromatomaly #86506d ≈ 0.001% of males
Protanopia #3c527e ≈ 1.01% of males
Deuteranopia #636979 ≈ 1.27% of males
Tritanopia #b9234f ≈ 0.0001% of males
Protanomaly #7a457d ≈ 1.08% of males
Deuteranomaly #87567a ≈ 4.63% of males
Tritanomaly #b52564 ≈ 0.0002% of males
Simulate on your own image

Text in this color

Background in this color

Border in this color

Text color
.text-ad287c {
  color: #ad287c;
}
Background
.bg-ad287c {
  background-color: #ad287c;
  color: #ffffff;
}
Border
.border-ad287c {
  border: 2px solid #ad287c;
}
CSS variables
:root {
  --color-primary: #ad287c;
  --color-primary-rgb: 173 40 124;
  --color-primary-hsl: 322 62% 42%;
}
Gradient
.gradient-ad287c {
  background: linear-gradient(135deg, #ad287c, #ad2839);
}
Colored shadow
.shadow-ad287c {
  box-shadow: 0 8px 24px rgb(173 40 124 / 0.35);
}

#c71585 Medium Violet Red ΔE 4.60 #a50b5e Jazzberry Jam ΔE 6.49 #8e4585 Deep Plum ΔE 7.71 #873260 Boysenberry ΔE 8.12 #8a496b Twilight Lavender ΔE 9.29 #c54b8c Mulberry ΔE 9.34 #cf3476 Telemagenta ΔE 9.65 #52d783 Inverted #616161 Grayscale 

Medium Violet Red
#ad287c  rgb(173, 40, 124)  hsl(322, 62%, 42%)  Medium Violet Red
#28ad59  rgb(40, 173, 89)  hsl(142, 62%, 42%)  Medium Sea Green
#7cad28  rgb(124, 173, 40)  hsl(82, 62%, 42%)  Apple Green
#287cad  rgb(40, 124, 173)  hsl(202, 62%, 42%)  Cerulean