#e690da ≈ Plum
#e690da is a color from the magenta family, with high lightness and moderate saturation. In the RGB model it is made of 90.2% red, 56.47% green and 85.49% blue; printed in CMYK it uses 0% cyan, 37.39% magenta, 5.22% yellow and 9.8% black. Its hue angle is 308.37°, with 63.24% saturation and 73.33% lightness in HSL. It sits between warm and cool, and is often associated with creativity, boldness and individuality. Designers typically use it for beauty and cosmetics, creative studios and brand accents. Black text on this color reaches a contrast ratio of 9.37:1 (WCAG AAA). The closest named color is Plum (#dda0dd), ΔE 4.48.
Description generated from the measured properties of this color.
| HEX | |
|---|---|
| RGB | |
| RGB percent | |
| CMY | |
| CMYK | |
| HSL | |
| HSV / HSB | |
| Web safe | #ff99cc |
| CIE-LAB | |
| XYZ | |
| xyY | |
| CIE-LCH | |
| CIE-LUV | |
| Hunter-Lab | |
| OKLab | |
| Binary | |
| Decimal | |
| Relative luminance | 0.4183 |
Shades
#e690da mixed progressively with black.
Tints
#e690da mixed progressively with white.
Tones
#e690da mixed progressively with gray.
Text in this color
Background in this color
Border in this color
.text-e690da {
color: #e690da;
}
.bg-e690da {
background-color: #e690da;
color: #000000;
}
.border-e690da {
border: 2px solid #e690da;
}
:root {
--color-primary: #e690da;
--color-primary-rgb: 230 144 218;
--color-primary-hsl: 308 63% 73%;
}
.gradient-e690da {
background: linear-gradient(135deg, #e690da, #e690af);
}
.shadow-e690da {
box-shadow: 0 8px 24px rgb(230 144 218 / 0.35);
}
Plum
#e690da rgb(230, 144, 218) hsl(308, 63%, 73%) Plum
#90e69c rgb(144, 230, 156) hsl(128, 63%, 73%) Granny Smith Apple
#dae690 rgb(218, 230, 144) hsl(68, 63%, 73%) Khaki
#90dae6 rgb(144, 218, 230) hsl(188, 63%, 73%) Non-Photo Blue